Our Story


Joslyn Abrahams, the name behind the business is a dedication to Nicole’s grandmother for laying the foundation and passing on her knowledge of sewing, pattern making and being an entrepreneur. She grew up at the House of Joslyn around a family of creative women who always motivated her to continue in the field she is most passionate about. In 2017 Nicole decided to fully dedicate herself to building a brand where all aspects of the business is done in-house.

Our Mission


As a brand, we want South Africans to wear House of Joslyn with pride and to support locally produced products. Our main objective is to offer unique, affordable, quality products and to tell a story of diversity, creativity and vibrance through our collection.

What We Do


We design and manufacture a wide range of bags and accessories by combining authentic shweshwe prints, denim, synthetic leather and modern designs. Our collection includes handbags, sling bags, backpacks, cross body bags, purses and more. All our products are lined with our signature turquoise waterproof fabric and embroidered with our logo.

Locally Focused


We make it our mission to purchase fabrics from local manufacturers in South Africa as much as possible. Our goal is to bring value to the textile industry as well as building our economy by supporting local suppliers and gaining experience from those with a long history in the industry.

Local Creativity


Innovation plays an important part in our business where we are inspired to create original designs, by bringing you the customer along our journey of creating unique pieces. Our brand is about connecting communities through our shared love for new ideas.


You don’t need to break the bank to wear local products. Since we control all aspects of design and production, we are able to provide you with high quality, affordable products.

Local Flair

South Africa has a great wealth of history, tradition, culture and stories. We try to capture some of that local flair and infuse it into our designs. Let’s help you show the world your story.


We source all of our materials locally, from respected, reputable suppliers who have been doing what they do best for generations. We strive to provide you with the best materials and workmanship available.

Nicole Abrahams


I am Nicole Abrahams the founder of House of Joslyn (Pty) Ltd.

What started as an idea is slowly turning into the brand I had envisioned. I am a self taught designer, pattern maker, machinist and entrepreneur. My goal is to showcase the beauty of South Africa through the lense of product design. I grew up in Cape Town in the 90’s at the height of the textile industry. Because of this exposure, I knew, from a young age, that this would be the path I would be taking.

In life there is always room for improvement and I am indeed looking forward to more growth to come.

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